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Eight long-form guides on Irish digital marketing — small-business grants, SEO, content, design and UX. Each one independent editorial, fact-checked at publication and updated for 2026 currency.
The 50/50 grant for small Irish businesses adding e-commerce, what it pays for, what it doesn't, the application traps, and the eTOV €7,500 successor scheme.
Read the guideWhy the TOV scheme was sometimes described as 90/10 and sometimes as 50/50, and what the eTOV successor actually pays today.
Read the breakdownThe seven things that move Irish small-business search rankings, the five things people obsess about that don't, and why most SEO audits aren't worth what's charged.
Read the tutorialA workable strategy is four pages of plain English. Here's the four pages.
Read the strategyWeb writing is shorter sentences, clearer structure, tighter hooks than print. Practical guide for small-business owners writing their own blog content.
Read the writing guideWhat the 2026 web-design conversation gets right and what's still expensive fashion that won't pay back.
Read the trends pieceFive UX patterns that wreck small-business websites — and five that quietly drive 80% of conversion gains.
Read the UX guideInteractive web design ideas worth stealing for an Irish small-business website, and the showy patterns to avoid because they hurt conversion.
Read the inspiration guideThe Marketing Pod is editorial. For real engagements we recommend our partner Dublin studio digitaldesign.ie.